When we first started Lender Performance, we were determined to make it brand agnostic. We wanted readers to feel like they were getting information and analysis they could use – not just a thinly disguised sales pitch.
But over time, content marketing has evolved and more and more customers are becoming comfortable with consuming content from companies that also have products to sell. In fact, they want companies to interact with them this way.
So we’ve removed that initial barrier by moving the blog over to our company website.
Visit PrecisionLender’s Blog